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OK GO does it again

I’m not much one for music videos.  But a while back I saw “OK GO”‘s “Here It Goes Again”, in which its four band members execute a tightly choreographed dance routine built around a handful of treadmills, video. I thought it was absolutely amazing!

They had to top that one with their next song, “This Too Shall Pass”.  You have to see their result:

Not one to shy away from a challenge, the band set about constructing a painstakingly executed two-story Rube Goldberg machine, set to trigger in time to the music for its latest video, “This Too Shall Pass.” Although it starts out small, with a toy truck knocking over some dominoes, the contraptions that make up the machine rapidly get larger and much more complex — pianos are dropped, shopping carts come crashing down ramps, and one band member is launched headlong through a wall of boxes. After assembling a team of dozens of engineers to construct the set, more than 60 takes were needed to get everything working just right during filming.

And just in case you somehow missed it, or just want to see it again, here’s the “Here We Go Again” video:

4 thoughts on “OK GO does it again

    1. strive4impact

      It’s amazing, isn’t it? The same rules apply no matter what line of work you’re in. Persistence really is a virtue, as is having the patience to continue with things you’ve thought through (and know will work eventually) even if they seem like they’re not working in the moment.

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