1 Year ago today, I was working at the heart foundation of New Zealand in Auckland, New Zealand.
It was spring.
Today, exactly one year later, I am at the home of a friend in Oulu, Finland.
It is fall.
Amazing planet we live on.
Russell Peden, a friend of mine, (finally) replied to an email I sent him 1 year ago today. He included the orignal reply in the email.
Here is the text of the email below.
It was a good reminder for me. I hope it will have the same effect for you.
On Oct 10, 2010, at 4:45 PM, Jonathan Kraft wrote:
Was listening to an audio wth Seth Godin this morning and paraphrased this out of what he was sharing. Wanted to share it with all of you, people in my life who are courageously bringing new things into the world.
“A factory costs millions. A blog costs $12. If you screw up in the world of 2010, no one’s going to notice because they weren’t taking notice in the first place.”
“What we’ve discovered in the last 10 years is that it is easier than ever to record a song, write a book and publish it for free, treat a customer with respect, put a new idea out there, distribute a piece of art… All these things cost almost nothing. The cost of failure in 2010 is basically nothing. So do that thing you’re afraid people will ridicule. Do the thing where you could fail. Do something that’s a little bit nutty, and see what happens. The worst thing that will happen is that you’ll fail, and no one will notice. But what could happen, by you strategically bringing a unique idea into the world, is bigger than you can possibly imagine.”